Concrete floor polishing was initially used for a matter of function in commercial buildings and warehouses as it increases lighting using the natural reflection off the floor, eliminates dusting and is extremely low maintenance saving time and money. Polished concrete techniques have progressed and technology now allows a qualified contractor to give colour and different finishes to the concrete rendering each floor unique which has made polished concrete floors the sought after flooring solution for residential, retail and office buildings as it is functional and visually appealing.
Concrete is manufactured from natural materials and can also be mixed with some recycled materials; the concrete itself can also be recycled. Concrete is so versatile as its durable, the materials are readily available and it can take in then release heat better than other floor coverings as concrete polishing doesn’t change the thermal mass of the floor which is a property that enables materials to absorb, store than release heat.
The materials in concrete absorb the energy slowly and hold it for a long period of time which can help to reduce heating and cooling requirements. Concrete floor polishing eliminates any need for additional floor coverings, all of which would require manufacturing and transportation so polished concrete reduces the effects on the environment. Depending of the quality and condition of the concrete, polished concrete has a longer life cycle than traditional floor coverings and if correctly installed by a qualified specialist in concrete floor polishing it can last forever which reduces the environmental waste which would be caused by replacing carpet, vinyl and tiles.
A polished concrete floor will resemble a polished stone floor; with a high-gloss finish the floor will have a mirror like effect. Polished concrete floors also improve the air quality, unlike carpet it doesn’t trap pollutants or bacteria and the surface is reflective which will reduce the need for unnatural lighting. Polished concrete has many more benefits which cannot be achieved from any other traditional floor covering. The concrete floor polishing process uses non-toxic chemicals, and no sealers or solvents are required.
Concrete floor polishing is created by processing the concrete surface by means of a mechanical process which involves grinding and refining the surface using diamonds till a desired finish is achieved, this process takes some time and only a qualified specialist in concrete floor polishing should be appointed to install a polished concrete floor. Polished concrete enhances the new or existing concrete which reduces the use of energy draining manufacturing processes and fossil fuels used for traditional floor coverings.
There are many different results that come from polished concrete floors by using multiple abrasives which are measured in grits which are generally applied from roughest to finest and each density will refine the surface in preparation for the desired finish. A specialist in concrete floor polishing may use up to nine different grits to achieve the durability, reflection and clarity of polished concrete and will apply a densifier which has a chemical reaction in the concrete resulting in a hard crystalline structure making the concrete floor more durable and resistant to stains, offers extra protection to the floor and prevents water from penetrating the surface. These reasons and more are why polished concrete is the eco-friendly and sustainable flooring solution which cannot be compared to any other flooring option available.
Concrete flooring is a great option. If you are considering polished concrete on the Gold Coast or concrete polishing on the Gold Coast , and would like a free onsite evaluation call (07) 5549 3573 now. We have offer our unique high-gloss finished backed with a 10 year warranty in Brisbane, Gold Coast and Sunshine Coast.
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When you get married, it is all about the love, sharing that special day with your partner, family and friends. However, as air fares get cheaper and destinations more accessible, it is becoming more and more common for couples to take their weddings off-shore, or off-state to a new and romantic location.
Why is this becoming popular? Firstly, it allows you tailor your wedding around a favourite holiday destination or place of significance. Did you dream of getting married on the beach, frangipanis in your hair and a golden sunset, but you are stuck in the city? Dream no more, tropical weddings are affordable and professional with many tropical destinations offering specialist wedding and honeymoon packages.
Destinational wedding packages can be tailored to suit your dreams. From romantic couple only escapes to complete family and friends getaways.
When thinking of taking your wedding away, beachside nuptials appear to be the preferred escape and Cairns, the Great Barrier Reef in Australia is the perfect destination. Cairns offers happy couples a variety of options. A ceremony on the beach, with the sand between your toes, or something more formal in a seaside chapel, followed by a beach reception with tables set up in the sand. Arrive by car, or for something different, you can kayak or even sky dive into your nuptials. Many couples have experienced the thrill of this in Cairns, Australia and it brings a whole new meaning to pre-wedding jitters or nerves.
Is this not close enough to the water for you? In Cairns, you can even get married underwater, while diving the Great Barrier Reef. Don’t believe me! ~ It has been done, underwater photographers are available to capture your special moment with nemo and a graceful sea turtle as your witness.
If that is too extreme, but you want to include a visit to the Reef in your destinational wedding, then simply plan a half day or full day trip around your nuptials. There are plenty of combinations available in Cairns Australia, from a helicopter trip to an isolated coral cay, to an exclusive charter taking you to a remote, pristine coral reef.
What about your guests? Cairns and the Great Barrier Reef in Australia are considered a must visit destination for many people. Everyone wants to go there, most just need an excuse. Make your wedding a trip of a lifetime for you and your guests by bringing them to Cairns.
As well as being a part of your special day, this tropical paradise offers a range of exciting activities. Reef trips, rainforest excursions, beach horse riding, tropical taste tours and some of the world’s leading spa retreats are all found here.
If you lean more green than blue in your wedding choices, Cairns is the only place on earth where World Heritage tropical rainforest slides down to meet the golden beaches and fringes of the Great Barrier Reef.
These are the world’s oldest continually surviving tropical rainforests and you can get married here, celebrating your love in this pristine nature’s paradise. Let towering cathedral figs be your altar, mossy pavers your aisle and falling leaves your confetti. Rainforest weddings can be as formal or informal as you like. A range of chapels are nestled amongst the greenery for more traditional ceremonies, or slip off your shoes and take your celebrant somewhere remote for a memorable ceremony.
Your guests will thank you for bringing them to this amazing tropical paradise. When they are not at your wedding, they can enjoy luxurious accommodation, explore the reef and rainforest, cuddle a koala or even take an outback tour.
There are many activities to choose from that the wedding party and guests can enjoy. There could be activities such as shopping, snorkeling, boat rides, guided tours or even wine tasting. Just keep in mind that it is typically the bride or groom or their families footing the bill so be sure not to tell your guests the cost of the bill because they more than likely would feel uncomfortable having someone else paying for them.
The great part of destination weddings is that it is usually more intimate and typically only the close family and friends come. So you could have more personal activities. You could have a sleepover the night before the wedding and have everyone over to the hotel for movies, drinks, and popcorn.
Just remember that for many of your guests your destination wedding may double as their vacation. So be sure to find out their plans so that you don’t over book. Some guests may choose to plan their own activities.
Any activities you choose, your destination wedding will be sure to be special and a long lasting memory for many years to come.
When planning your destinational wedding, make sure you use a professional Cairns wedding photographer, because you will want to capture your Cairns Wedding Photography in the best possible light. Photographers can also capture amazing images of you, whilst scuba diving in Cairns
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I’ve got a birthday coming up. There’s lots of tickets I want for my birthday. They could include Los Angeles Lakers Tickets, Jersey Boys Tickets or even Taylor Swift tickets.
I hope my wife is a mind reader. It doesn’t really matter which tickets I get, as long as I get one of the three.
Tickets are a great gift for the person who has just about everything and doesn’t want any more material stuff. Life to me is now more about experiences to remember.
Sports situations in which athletes have an opportunity to display physical prowess (i.e., in training or competition) activate their task or ego involved goals. They might be either highly task involved or ego involved in that situation, or they might even switch between the two, because their perception of what they need to feel could change from moment to moment.
For example, imagine yourself as a young soccer player in a grudge match. You’ve felt great during the game because you’ve worked hard, made some great tackles and accurate passes, and your work on your concentration skills has paid off by allowing you to refocus quickly. You’ve spent most of the game in a highly task-involved state of mind and have received praise from your teammates.
The game is tied and goes to a penalty shoot-out. You are the last player of five selected, and the score is 2-2. As you make that long walk to the penalty spot, how does the situation and its potential consequences affect your view of success and skill? Will your feelings of competence depend entirely on scoring or missing? And, if you do become ego involved, how might it affect your chances of getting that winning goal?
All athletes have an innate preference for task or ego involved goals in sport. These predispositions, referred to as task and ego goal orientations, are believed to develop throughout childhood largely due to the types of people the athletes come in contact with and the situations they are placed in.
If children consistently receive parental praise that’s contingent on their degree of input and recognition for personal improvement from their coaches, and are encouraged to learn from their errors, then they are likely to engender a task orientation. It becomes normal for them to believe that success is associated with mastery, effort, understanding, and personal responsibility.
The behavior of their role models in sport also affects this development. Such an environment is far different from one where children are shaped by rewards for winning (alone), praise for the best grades, criticism or non-selection despite making their best effort, or coaches whose style is to hand out unequal recognition. This kind of environment helps an ego orientation to flourish, along with the belief that ability and talent, not effort and personal endeavor, earn success.
Goal orientations are believed to be somewhat stable and enduring characteristics that are largely formed by mid to late adolescence. Hence, coaches and parents should attempt to shape a child’s development as early as possible during the 6- to 14-year-old phase.
In this developmental period, children’s cognitive abilities start working overtime as they begin to understand that effort isn’t the sole reason for success at a task. At about 11 or 12 years of age, they begin to realise that regardless of effort, some kids simply have more ability than others. That’s when the fantasy of being the next super-star comes under obvious pressure for some children.
The strength of a goal orientation influences whether a player will adopt a task or ego involved goal in a specific sport situation. It is also perfectly feasible for evolving athletes to develop both high task and ego orientations if they have been exposed to an assortment of task and ego oriented situations and people. However, never underestimate the power of a particular situation.
The evolving athlete might be quite high in task orientation, but in a competition with a high degree of public evaluation, judgment, criticism, or comparison based on who’s best, with rewards and benefits for winners and negative consequences for losers, he or she may become ego involved. Competitions accompanied by high perceived expectations and consequences arguably form the natural spine of professional sport.
Factors such as the stage of the event (e.g., final or qualifying match), whether selection is at stake, previous head-to-heads, financial rewards, age of the opponent (e.g., playing a talented younger player), representing the team or country for the first time, and the support of the audience can make a match a natural ego-involving laboratory.
Nevertheless, not all sport is like that; in fact, some sport situations offset the natural importance of superiority by emphasising participation and publicly reinforcing or rewarding personal effort, improvement, and problem solving rather than focusing on comparisons.
An example is a swimming club that encourages all standards of swimmer, with a coach who gives recognition solely based on individual improvements in time or technique. These situations increase the importance and number of task-involving cues. The key message here is that the availability of task-involving cues in sports that are naturally ego involving allows the athlete to develop a more task-involved approach to competition.
If you’re looking for FIFA Players Agents, a Australian Football Academy or Football Tours, contact the Football Management Group.
Sphere: Related ContentIn Australia the marriage rate is generally flat, although there has been a decline over the past twenty years. In 2005, 109,000 marriages were officiated in Australia, which is equivalent to 5.4 marriages for every 1,000 people. Couples are also marrying at an older age with the average age of first-time brides being 27.5 years in 2004 and increase of 4.5 years since 1984.
In some cultures the actual act of marriage during the wedding ceremony. In others, like Australia, the legal act of marriage occurs at the time of signing a marriage license or other legal document, and the wedding is then an opportunity to perform a traditional ceremony and celebrate with friends and family.
A woman being married is called a bride, a man called a groom, and after the ceremony they become a wife or a husband, respectively. The non-gender specific term is spouse.
Most weddings contain wedding vows and a public proclamation of marriage, usually by a government approved wedding celebrant. The Australian Marriage Celebrants Program was established in 1973. It enables the appointment of suitably qualified people to perform marriages and provides couples with a meaningful alternative to Government Registry Office and mainstream church weddings.
Most weddings also involve wearing traditional clothes (gowns, military uniforms, white gown, red sari and so on). A wedding is often followed or accompanied by a wedding party. Some receptions are very expensive and elaborate affairs costing tens of thousands of dollars while others may just be a group of friends and family sharing a meal at a local club.
Other elements during the wedding service may include music, poetry, prayer or scripture readings. Some elements of the traditional Western wedding ceremony depict the bride’s departure from her father’s control and entry into a new family with her husband.
A number of cultures utilize the western custom of a bride wearing a white dress. This tradition came to symbolize purity in the Victorian era. Within the ‘white wedding’ tradition, a white dress and veil would not have been considered appropriate for a second or third wedding of a widow or a divorcee.
The custom of exchanging rings may be the oldest and most universal signs of marriage, but the origins are unknown. The ring’s circular shape represents perfection and never-ending love. The rings are exchanged during the wedding ceremony and symbolize the love, faithfulness and commitment of the marriage union.
The common element in a wedding is the assumption of spousal roles by the primary participants. The wedding is a special moment that marks the beginning of a new life together. Often, it is also a precursor to parenthood, marking the promise of a new family and a new generation. This moment is recognized with traditions, ceremonies and rituals including engagement and wedding ceremonies.
If you’re looking for a marriage celebrant in Brisbane, visit www.affinitycelebrants.com.au
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A man lived by the side of the road and sold hot dogs. He was hard of hearing, so he had no radio or computer. He had trouble with his eyes, so he read no newspapers, he didn’t watch television. He didn’t know much about the outside world, but he sold good hot dogs.
He put up a sign on the highway telling how good they were. he had a web site built. He stood by the side of the road and cried “Buy a hot dog, folks!” And people bought and bought and bought.
He increased his meat and roll orders. He bought a bigger stove to take care of his growing trade. He got his son home from university to help him. He hired a hotdog chef.
But then something happened.
His son said “Dad, haven’t you been listening to the radio? Haven’t you been reading the newspapers? Haven’t you been watching the television? There’s a credit crisis. If money stays tight, we are bound to have bad business!
There may be a big recession coming on! You’d better prepare for poor trade!”
Whereupon the father thought “Well, my son has gone to university. He reads the papers and listens to the radio and television, and he ought to know”.
So the father cut down his meat and roll orders. He took down his advertising signs and turned off his web site. And he no longer bothered to stand on the side of the highway crying “Buy a hot dog, folks!”
And his hot dog sales plummeted almost overnight.’
“You’re right son,” the father said, “We’re certainly headed for a recession!”
The moral of the story is…
History has proven companies that maintain or increase their advertising investments in periods of economic downturn increase their sales and share of market, both during and after the downturn.
Here are the facts:
• Maintaining or increasing advertising budget levels during economic downturns may be necessary in terms of protecting market position vis-a-vis forward looking competitors.
• If a company fails to maintain its “Share of Mind” during an economic downturn, current and future sales are jeopardized. Maintaining “Share of Mind” costs much less than rebuilding it later on.
• If during an economic downturn you maintain a strong advertising presence while your competitor cuts his budget, you will automatically increase your “Share of Mind.”
• Advertising through both boom and down times sustains the necessary brand recognition.
Economic downturns reward the aggressive advertiser and penalize the timid one. Maintaining a company’s advertising during an economic downturn will give the image of corporate stability within a chaotic business environment, and give the advertiser the chance to dominate the advertising media.
During an economic downturn, a strong advertising/marketing effort enables a firm to solidify its customer base, take business away from less aggressive competitors, and position itself for future growth during the recovery.
When times are good, you should advertise; when times are bad, you MUST advertise.
Advertising in an economic downturn should be regarded not as a drain on profits, but as a contributor to profits and insurance for the future.
Advertising now includes have a fast and efficient web site that can be found on the internet. For web design Brisbane, visit johnhacking.com. John is a web designer located in Brisbane. If you are looking for a business for sale, visit business2sell.com.au
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If your website was one of your sales staff would you be happy with his results? A good website design should deliver you quality leads and generate a return on your investment – not just than just sit there and look good.
Remember that website design is a marketing activity not a technology decision. So many people seek out a web developer as their first port of call when they need a website. But that’s putting the cart before the horse.
Your first activity when contemplating a website should be to think about your marketing objectives and what job you need your website to do for you.
To do that let’s revisit the sales person analogy. If your website was a sales person what should its sales process be? How will it get customers to engage with them and your company. Thinking about this analogy forces you consider what information and functions your website needs to get you real sales results.
For a start, You need to arm your ‘online salesperson’ with information to they can appear knowledgeable about the benefits of your products and services. He needs to be able to succinctly articulate what your unique selling proposition is.
You need your salesperson to acknowledge that customers are different stages of their buying process and therefore have different informational needs. For example, provide product comparisons for people who haven’t yet decided on the right product, but also provide in depth product information for those who are further advanced in their decision process.
You need people to trust your online salesperson too – so consider what do you need to do or say on your website to engender trust. Even the aesthetics of your website can contribute to trust. A shabby looking website from 1992 isn’t going to help your image.
Not everyone will buy or engage on their first visit. Your online salesperson needs to provide a reason for the customer to come back. Constantly updated content gives people reason to return. Make sure your website is a worthy destination. A website that never changes is like a retail store that doesn’t change their window display. It makes people think they’ve already seen everything you have to offer and they won’t bother to come in.
At some stage in the process, your ‘online salesperson’ needs to ask the customer’s name and contact details. To do this, you usually need to give them the promise of something in return (eg. early notification of specials, a free assessment). This is a critical point in your sales process. Now your visitor isn’t anonymous – he has a name and you know how to contact him and have permission to do so. At this point, you can call them an actual ‘lead’. Yippee.
Once your online sales person has promised something they have to deliver. They need to follow up on their promise. If you promised email notifications of sales, make sure you do it. Take every opportunity to re-engage with them. That means more opportunities to communicate with your customers and ultimately make sales.
If you actually want to sell your products online, at some point you need to facilitate the sale. Online shopping cart facilities make this easy. Design your sales process so that it provides a good shopping experience. No-one likes waiting in a checkout queue and similarly online shoppers don’t like clunky purchase processes.
So when you’re ready for a new website – remember, the brief to your web designer should read more like a job description than a shopping list.
Jane Davies is founder and Director of Cat and Moose Marketing Solutions and specialises in online marketing in Brisbane. The core philosophy is to create and design websites that deliver real marketing results rather than just sit there and look good. Cat and Moose Marketing Solutions also advises clients that online marketing be used as part of a broader marketing plan.
Sphere: Related ContentTags: e-commerce, good website design, internet marketing, online marketing, Web design, web designer, web developer, web development, web marketing, website design, website design principles, website development
Sports situations in which players have an opportunity to display physical prowess (i.e., in training or matches) activate their task or ego centered goals. They might be either highly task involved or ego involved in that situation, or they might even switch between the two, because their perception of what they need to feel could change from second to second.
For example, imagine yourself as a young football player in a grudge match. You’ve felt great during the match because you’ve worked hard, made some great tackles and accurate passes, and your work on your concentration skills has paid off by allowing you to refocus quickly. You’ve spent most of the game in a highly task-involved state of mind and have received praise from your teammates.
The game is tied and goes to a penalty shoot out. You are the last player of five selected, and the score is 2-2. As you make that long walk to the penalty spot, how does the situation and its potential consequences affect your view of success and skill? Will your feelings of competence depend entirely on scoring or missing? And, if you do become ego involved, how might it affect your chances of getting that winning goal?
All athletes have an innate preference for task or ego involved goals in sport. These predispositions, referred to as task and ego goal orientations, are believed to develop throughout childhood largely due to the types of people the athletes come in contact with and the situations they are placed in.
If children consistently receive parental praise that’s contingent on their effort and recognition for personal improvement from their coaches, and are encouraged to learn from their errors, then they are likely to engender a task orientation. It becomes second nature for them to believe that success is associated with mastery, effort, understanding, and personal responsibility.
The behavior of their role models in sport also affects this development. Such an environment is far different from one where children are shaped by rewards for winning (alone), praise for the best school grades, criticism or non-selection despite making their best effort, or coaches whose style is to hand out unequal recognition. This kind of environment helps an ego orientation to flourish, along with the belief that ability and talent, not effort and personal endeavor, earn rewards.
Goal orientations are believed to be relatively stable and enduring characteristics that are largely formed by mid to late adolescence. Hence, coaches and parents should attempt to shape a child’s development as early as possible during the 6- to 14-year-old phase.
In this developmental period, children’s cognitive abilities start working overtime as they begin to understand that effort isn’t the sole reason for success at a skill. At about 11 or 12 years of age, they begin to realise that regardless of effort, some children simply have more skills than others. That’s when the fantasy of being the next super-star comes under obvious pressure for some children.
The strength of a goal orientation influences whether a player will adopt a task or ego involved goal in a specific sport situation. It is also perfectly reasonable for growing athletes to develop both high task and ego orientations if they have been exposed to an assortment of task and ego oriented situations and people. However, never underestimate the power of a particular moment.
The adolescent athlete might be quite high in task orientation, but in a competition with a high degree of public evaluation, judgment, criticism, or comparison based on who’s best, with rewards and benefits for winners and negative consequences for losers, he or she might become ego involved. Competitions accompanied by high perceived expectations and consequences arguably form the natural basis of professional sport.
Factors such as the stage of the event (e.g., final or qualifying match), whether selection is at stake, previous head-to-heads, financial rewards, age of the opponent (e.g., playing a talented younger player), representing the team or country for the first time, and the support of the audience can make a match a natural ego-involving laboratory.
Nevertheless, not all sport is like that; in fact, some sport situations offset the natural importance of superiority by emphasising participation and publicly reinforcing or rewarding personal effort, improvement, and problem solving rather than focusing on comparisons.
An example is a swimming club that encourages all standards of swimmer, with a coach who gives recognition solely based on individual improvements in time or technique. These situations increase the importance and number of task-involving cues. The key message here is that the availability of task-involving cues in sports that are naturally ego involving allows the athlete to develop a more task-involved approach to competition.
If you’re looking for a Football Academy or Football Tours, contact the Football Management Group.
Sphere: Related ContentI was looking on the internet for credit repair companies. You see when I was young and stupid I bought a car I couldn’t afford, lost my job and had too many cards. To fix my credit I searched on the internet on things like ” improve credit score ” and found DSI Solutions. They have some good testimonials so I’ve got nothing to lose by giving them a go. Wish me luck.
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A mate of mine in Perth is looking to go into Alcohol Rehab. He’s 55 years old and starts drinking at about 9 AM every morning. He starts with a few ales and then progresses to cask wine. I guess he is now consuming 20 – 30 standard drinks per day, about 10 times the recommended limit.
It all started about 10 months ago when he lost his job in Optus. He got depressed and started drinking to fill in the day. I feel really sorry for him, he’s lost his enthusiasm for life and living.
He went looking for Residential Drug Rehab treatment that guaranteed results. I hope he finds some information and it works for him.
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Schoolies, or more correctly, school leavers week, is an annual right of passage for thousands of Australian teens. It usually happens a week or so after the end of Year 12 exams. Originally starting at the Gold Coast in Queensland, it has grown to include many more tourist destinations. Schoolies is very big business and injects millions of dollars into the tourism economy.
If you believe the nightly news, Schoolies is all about alcohol, sex, music, car accidents and fights. It isn’t. It’s just that the conservative press play to established prejudices so they can sell products that appeal to the over 55 viewing audience.
Notwithstanding all the bad press about Schoolies week, tens of thousands of Australian teenagers have a wonderful time during their post exam Year 12 break. The reality is that because of all the bad publicity, Schoolies is now a very safe activity well serviced by police, ambulance and volunteer organisations like Red Frog. The local and State governments pour lots of taxpayer’s resources into helping keep Schoolies safe.
If you or your children are considering going to Schoolies this year, here 10 tips to improve safety and enjoyment.
Fights – get help, don’t get involved
When lots of young men, and more recently, young woman, congregate and consume alcohol, there is an increased chance of disagreements leading to fights. If one of your friends gets involved in a fight, don’t get involved, get help from police or other authorities. If you get involved one of two things may happen: you will get hurt, or you will hurt somebody. Both can have very bad consequences.
Learn what a standard drink looks like
If you are going to drink alcohol, drink in moderation. Three to four standard drinks in a six hour period would be a reasonable amount. Ask your parents what a standard drink of beer, spirits or wine looks like, or read the label. A standard drink is a lot less than you may think.
Use protection
Did you know that 500 babies are conceived at schoolies each year? Boys will be boys and girls will be girls. Unfortunately this leads to unwanted pregnancies and the spread of nasty diseases. If you are going to indulge in sexual activities, use protection.
The Police are there to help you
Police love Schoolies week. It means they get to do what’s called “Specials”; big slabs of overtime. If you do get involved with police be respectful and don’t be a smart-mouth. You will not win a battle of wits or a physical encounter. And having to fetch your parents or guardians and go to court the next morning is not a good look.
Leave no one behind
When at Schoolies team up with a friend or two and don’t get separated. At the end of the night’s activities make sure you are still all together and do what the Marines do: leave no one behind. That cute guy you met will still be around tomorrow morning. Give him your number and agree to meet-up in the morning. In the harsh light of a sober day you may have to reconsider.
Have an escape and evasion plan
If you are really unlucky and everything turns pear-shaped, make sure you have an escape and evasion plan. Agree with your friends a secret code word that when spoken means “lets get out of here right now and meet up at the agreed location”. Make sure you have enough cash, enough clothing and all the location details you need to get back to your emergency rendezvous point to plan the next move.
In case of emergencies
A lot of people don’t know this but police, ambos and other emergency service workers when dealing with an unconscious person look in the address book of the person’s mobile phone. They are looking for an entry called ICE. It stands for “In Case of Emergency call this number”. Make sure you have an ICE number in your phone. It could be a friend, it could be a parent or guardian. Do it now.
Watch out for the unknown silent killer
Do you know what the biggest life-threatening risk at Schoolies is? It’s not drugs, car accidents, or violence or the other risks reported in the news. It is sunburn. The second degree burns you get during schoolies week this year may turn into the skin cancer that kills you in 20 or 30 years time. As the ad says, slip on shirt, slop on some sunscreen and slap on a hat. Get in shade in the hotter parts of the day and if you are drinking alcohol, drink at least one glass of water for each standard drink.
Watch Out for Valuables
Lots of young excited people tend to attract thieves and other low-life. If you are going to Schoolies only take stuff you are prepared to lose. Borrow you Dad’s old clunky mobile phone, leave the fancy jewelry and shoes at home, don’t make yourself a target by strutting around with the latest iPhone or notebook.
A Note to Parents
If your child is going to Schoolies make sure they understand that’s it’s OK to call them at any time of the day or night. Preplan an emergency pickup point. Work out a way they can get emergency cash in a hurry.
Want to book some accommodation for schoolies? For schoolies gold coast or schoolies Lorne, visit bookschoolies.com and browse and book the wide range of locations both in Queensland, New South Wales and
Bali.
Because services are intangible, marketing communications for services achieve more than sell services. Communications render services more tangible, and give prospects something firm to measure.
As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and beautifully for itself. Very few services speak for themselves at all.
We implicitly trust most products. We trust that our new tyres won’t blow out, our brown sugar will taste sweet, and our aspirin will relieve our headaches without bad side effects. But we are far less trusting and certain about most services.
We worry that our solicitors and web designers will do more than necessary, and bill more than is warranted. We worry that the latest weight loss service will be useless, just like the five before it. We worry that our remodelers will pad their budget and complete the job weeks after they agreed to. We worry that the collection agency we engage for our service will harass our clients worth keeping and collect only a small part of our outstanding receivables.
So unlike communicating about products, talking about services must make the service more tangible and real, and must reduce risk for the worried prospect. It’s not like selling Porsche automobiles.
For more information about services marketing and making services more concrete, visit Rob Johnson’s Twitter page. Sponsored by Rob Johnson of http://seocairns.seovoodoo.com.au/
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I was glancing through the online classifieds for lockers for sale. There is so much variety in lockers these days. Innovation in design has certainly got hold of the locker industry. There is a huge range and really good prices.
For my garage I would prefer a wood locker. It should be about 1.7 meters tall and have secure lock and lots of hanging space.
I hope to spend less than 195 dollars for a good quality wood locker.
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My dog Toby had a barking problem. It was starting to get annoying.Annoying to me and annoying to the neighbours. He especially liked barking at aircraft and possums. If he ever saw a possum flying an aircraft I guess he would have exploded
In the end I bought a nifty little bark stopping device for about $60. Believe it or not it works a treat.
It’s a little plastic box about the size of a matchbox that is attached to a nylon collar. Two metal probes go from the box and touch the dog’s neck. Sounds cruel, but it isn’t.
If the dog barks, the first time it gives of a beep. If the dog barks again it beeps and gives the dog a small shock. If it barks again then it beeps and gives a larger shock. This is called operant conditioning, or stimulus-response conditioning. eg – don’t put your hand on a hot stove.
After about 30 minutes Toby learnt not to bark more than once (he’s a smart dog). And those once-off barks are a lot less frequent. From 50 per day to 3 or 4 per day.
Dog products, cat care products and bird related products are a multi-billion dollar industry. I use Shopwiki to browse the latest offerings.
Sphere: Related ContentHere’s a good post about social sites and how business can use them. I must admit I haven’t paid too much notice to Twitter, Facebook and so on.


































